Mercedes Mimran is the founder of Good Measure Creative Inc. A boutique production & casting agency based in Brooklyn, New York.
Born and raised in Toronto, Canada, Mercedes always had an interest in the fashion and photography industries. For college, Mercedes moved to New York and went to Parsons the New School for Design, receiving a Bachelors of Business Administration in the Design + Management Program there. While studying, Mercedes interned for a few fashion houses, learning the nuances of the industry.
After college, Mercedes went to work with Stacey Bendet at Alice + Olivia starting as an intern and growing into the brand’s first Photo Editor & Producer. She went on to work for leading fashion financier, Chris Burch at C.Wonder, starting the Photo Department there for e-commerce & advertising content.
With entrepreneurship in her blood, Mercedes started Good Measure creative in 2014. Her past and present clients include: Casper , Aldo, Rebecca Minkoff, Keds, Classpass, Glam Squad, Lola Tampons, Outdoor Voices, Reese Witherspoon’s Draper James, Derek Lam, Proenza Schouler, Numero Paris, Icon Magazine, Galore Magazine, Covergirl, Becca Cosmetics and Hourglass Cosmetics, to name a few.
Mercedes has always been a huge advocate for body positive and inclusive casting on the various campaigns she’s worked on.
The teams she assembles work as a harmonious family of creativity — supportive and non-competitive. On set her ethos is prominent - productivity & good vibes only.